WE DON'T JUST MAKE CARS. WE DESIGN THE ULTIMATE DRIVING MACHINE. What makes BMW unique? Our belief that every idea should make the driver's experience as exhilarating as possible. While others appreciate passion, we inspire it, every time the driver gets behind the wheel. We make sure great design ideas live on to become ultimate driving machines. We see design as more than just curves and lines. We see it as a means to create emotion. The tell-tale curve of the Hofmeister kink. The classic kidney grille. The sleek aerodynamic design. It's what makes BMWs every bit as joyful to look at as they are to drive.
EXCLUSIVITY IS MORE THAN JUST AN IDEA. Your individuality reflects your taste, your dreams and your ideas. This simple thought inspired BMW Individual—the freedom to customize your BMW down to the finest detail. There are a wide variety of brilliant paint finishes, high quality leather, sophisticated trims, headliners and equipment to choose from. And every detail is a result of top-class workmanship to make your choices truly unique.
OTHERS MIGHT DISCUSS THE FUTURE OF MOBILITY.
WE'RE CREATING IT.At BMW, we've stopped simply asking what if the impossible was possible and started manufacturing it. Our engineers have pioneered some of the most advanced mobility solutions that have never been seen before. Innovations like performance-driven electric mobility, a more practical and cleaner diesel and powerful hybrids - all marrying performance with efficiency.
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